Pixel advertising is a form of internet advertising that is increasing in popularity. Publicity surrounding a pixel advertising website created by a British college student who needed to raise money to pay for his education has created great interest in this type of advertising.
The website
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Could your nonprofit organization
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What do you need to get started with pixel advertising fundraising? If your organization already has a website you can set up pixel advertising on a page of your existing site. Or
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Does trying to raise one million dollars sound a bit unrealistic for your organization? When you set up your software program you will be able to set your own selling price for the pixels. So, your organization must decide how much money you need to raise and what the theme of your advertising website will be. If you want to raise fifty thousand dollars, then you would sell your pixels for five cents a pixel. This would make a one hundred pixel block cost only five dollars. You can also change the minimum number of required ad block purchases. If your minimum required ad blocks are one thousand
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How can nonprofit organizations use pixel advertising? You could sell pixels and donate the money to a charitable organization such as The American Red Cross. Or, set up a pixel page to raise money for a specific project such as building a playground, or a spring school class trip. Pixels don't have to be sold to only businesses. A school group could sell pixels to alumni or parents of a graduating class. A graduating class could set up a pixel page and raise money for their graduation night party.
The possibilities for fundraising with pixel advertising are limitless. A well-designed and promoted pixel advertising campaign has the potential to raise money and awareness for your organization. This form of advertising fundraising is well worth considering as a part of your organization's fundraising strategy.
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